Staze Fresh (Brick & Reef)
Staze Fresh (Brick & Reef)
Staze reached out as they were about to reveal their new color releases for their flagship product. The new colors Brick & Reef became the focus of this project.
Client
Staze Fresh
Year
2024
Category
3D Animation / Image Renders



Research
Research
As part of the R&D phase of the project I began conceptualizing how each color and their respective natural theme would play into the renders. Brick being a rugged and sturdy color I incorporated the use of mortar style bricks throughout its showcase. As for Reef, its ties to the beauty world of coral reefs was a no brainer to use in its showcase.
As part of the R&D phase of the project I began conceptualizing how each color and their respective natural theme would play into the renders. Brick being a rugged and sturdy color I incorporated the use of mortar style bricks throughout its showcase. As for Reef, its ties to the beauty world of coral reefs was a no brainer to use in its showcase.
Research
As part of the R&D phase of the project I began conceptualizing how each color and their respective natural theme would play into the renders. Brick being a rugged and sturdy color I incorporated the use of mortar style bricks throughout its showcase. As for Reef, its ties to the beauty world of coral reefs was a no brainer to use in its showcase.
Design
Design
Design began with the image renders. Finding where the new color options fit into their natural theme. Thankfully each new color and theme was perfectly aligned, so ideas and a vision came quickly. Finding themed assets and creating 3D scenes for the product was the stepping stone for what would later inspire the animations.
Design began with the image renders. Finding where the new color options fit into their natural theme. Thankfully each new color and theme was perfectly aligned, so ideas and a vision came quickly. Finding themed assets and creating 3D scenes for the product was the stepping stone for what would later inspire the animations.
Design
Design began with the image renders. Finding where the new color options fit into their natural theme. Thankfully each new color and theme was perfectly aligned, so ideas and a vision came quickly. Finding themed assets and creating 3D scenes for the product was the stepping stone for what would later inspire the animations.

Visualization
Visualization
After finding strong connections to their natural counterparts, Brick & Reef were showcased in a "reveal" style as portrayed in the animations I created for each respective color.
After finding strong connections to their natural counterparts, Brick & Reef were showcased in a "reveal" style as portrayed in the animations I created for each respective color.
Visualization
After finding strong connections to their natural counterparts, Brick & Reef were showcased in a "reveal" style as portrayed in the animations I created for each respective color.


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SEAN D.
SEAN D.
SEAN D.
SEAN D.
©2025 SEAN DONNELLAN
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©2025 SEAN DONNELLAN
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©2025 SEAN DONNELLAN
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©2025 SEAN DONNELLAN
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